Fabriqué au Canada helps you find products that are made right here in Canada. Our AI shopping agents do the legwork so you don't have to — just tell them what you're looking for and they'll point you in the right direction.
This is a pre-release version and lots of things don't work precisely yet — especially our AI agents. We're gathering early feedback and iterating on making the AI work properly. There will be bugs, please let us know via the Feedback link!
For more info, please check out the Release Notes.
Finding Canadian products can be quite challenging, as most websites have a mix and may not have a filter for Made in Canada. Initial attempts to solve this are various sites that are business directories as well as forums and discussion groups like Reddit's r/BuyCanadian. Our agents leverage AI as well as known resources to find and verify Canadian products — essentially doing what you would otherwise do, but quickly and more thoroughly!
Our goal is to find products that are Made in Canada — not merely Designed in Canada or Sold in Canada. If we can't find a Canadian-made option, we'll let you know and try to recommend something from a trusted trading partner: a country that does not have high tariffs with Canada, has not used tariffs to intimidate or coerce, and shares a history of common values.
Under the hood, our agents are powered by a Large Language Model trained on millions of web pages and products. It parses product listings, manufacturer sites, and other sources looking for information about where a product is made — whether that's Canada or elsewhere.
Sometimes the AI gets things wrong. It may miss products, confuse the place of origin, or recommend something that turns out not to be Canadian-made. We're constantly working to add data and improve our accuracy over time. If you spot an error, please let us know.
Fabriqué au Canada is available in English, French, and Inuktitut (both Latin script and syllabics). We start with English and auto-translate to our other supported languages.
While we strive to make this site accessible to all Canadians, we are limited by technology and staffing. If you see errors or corrections, please let us know!
Why Inuktitut? Well, it turns out adding Inuktitut is just as easy as adding French — it's a few lines of config and then things are auto-generated. Part of our goal is to make this site available to as many Canadians as we can in their own language. We also think it's nice to be able to help showcase Inuktitut, which most Canadians aren't exposed to on a daily basis!
We're not blind to the problems with AI. It consumes enormous amounts of energy. It's being used for questionable purposes. And it's being used as an excuse to eliminate people's jobs. We don't think any of those are good uses of the technology.
But we do believe AI can be used for good. E-commerce sites are simply not built to search by country of origin, and most Canadian manufacturers list their products anywhere and everywhere they can — scattered across dozens of platforms with no easy way to find them. AI is uniquely suited to this problem: sifting through the noise to help you find what's actually made in Canada.
We're figuring out how to make this site sustainable — and we want to be upfront about that. Canada has thousands of small manufacturers who struggle to get discovered. Most end up signing with a handful of local retailers, listing on Amazon, buying ads, or hoping Google finds them. Amazon helps them sell, but takes roughly 25% in fees — and requires that they don't sell for less elsewhere, which keeps prices artificially high.
Our long-term vision is to build enough of an audience that it makes sense for Canadian manufacturers to advertise here and share more about their products directly. In the meantime, we're pursuing startup funding, platform credits, and exploring subscription models to keep the lights on.
Here's why we think this matters: Canadian e-commerce is roughly US $90B a year — about 15% of total retail sales of $300B. That's 41 million people spending a lot of money. And a lot of it leaves the country. Take a $100 chef knife on Amazon.ca — maybe $20 of that stays in Canada, with half going to shipping. The other $80 goes abroad. There are excellent knife makers right here in Canada, and we think we can help keep more of that money at home, supporting Canadian jobs and communities.
Like what you see? Tell a friend! We're trying to find out if this actually helps people, so the more folks using it, the better. More users also helps us justify the investment needed to make this a real, sustainable product.
Find a bug? Have a suggestion? Let us know!
Are you technical and want to help build the site? We can currently pay in high-fives and karma, but if you've got some spare cycles, we'd love to chat.
Interested in investing? We'll be honest — we're very early stage, still validating product-market fit, and extremely high risk. But if you have some capital and want to help make a positive impact for Canada, let's talk.
This is a nights-and-weekends project by an Edmonton native with over 30 years of software development experience and leadership roles at eBay, Microsoft, and Amazon. Gen X FTW!
Questions, feedback, or corrections? Send us feedback